Competitive Platform Analysis

Use this skill to decide who to benchmark and where to find them before any scoring begins. A competitive analysis is only as good as its frame: the wrong set makes the client look either unbeatable or doomed. The goal is a defensible, decision-relevant set — not an exhaustive census.

Use When

• Starting a competitive-intelligence engagement that needs a defensible, pruned competitor set before benchmarking.
• Unsure which companies belong in the Direct / Adjacent / Aspirational tiers.
• A client positioning brief exists (or can be quickly elicited) and the task is to identify who genuinely contests that position.
• First step before running benchmark-methodology.

Do Not Use When