digital-marketing-strategy
Digital Marketing Strategy Skill
Overview
Use this skill to design the digital marketing layer of a business plan or growth plan. It covers channels, online acquisition logic, and AI-assisted marketing workflows where those materially affect growth.
Use When
- Use when a plan needs a digital marketing strategy, online channel plan, or AI-assisted marketing workflow.
- Use when digital acquisition and digital presence are meaningful parts of the go-to-market model.
- Use when the standard marketing section needs deeper digital detail.
Do Not Use When
- Do not use without a defined offer, audience, and commercial objective.
- Do not confuse a channel list with a strategy.
- Do not force digital channels into a model where they are not economically relevant.
Required Inputs
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