Digital Marketing Strategy Skill

Overview

Use this skill to design the digital marketing layer of a business plan or growth plan. It covers channels, online acquisition logic, and AI-assisted marketing workflows where those materially affect growth.

Use When

• Use when a plan needs a digital marketing strategy, online channel plan, or AI-assisted marketing workflow.
• Use when digital acquisition and digital presence are meaningful parts of the go-to-market model.
• Use when the standard marketing section needs deeper digital detail.

Do Not Use When

• For the complete marketing mix and standalone plan, use marketing-plan-orchestrator; this skill owns its digital layer.
• Do not use without a defined offer, audience, and commercial objective.
• Do not confuse a channel list with a strategy.
• Do not force digital channels into a model where they are not economically relevant.