SaaS Lifecycle Email & Retention Skill

Overview

40-60% of SaaS first-time users check out the product and never come back without lifecycle email (Garbugli). Lifecycle email is the lowest-cost, highest-leverage retention and expansion mechanism. This skill installs the canonical seven-sequence architecture, the data infrastructure that powers it, and the multi-channel orchestration with WhatsApp / SMS that African SaaS needs.

Use When

• Section 07 of a SaaS plan
• Plan has signups but low activation or low trial-to-paid conversion
• NRR is below 100% and there's no systematic retention engine
• The team is sending email manually rather than through automation

Do Not Use When

• The request belongs to the neighbouring route. Use the cross-sector meta skill when the decision is not specific to recurring-revenue SaaS economics or operations.
• The available evidence cannot support a responsible lifecycle email and retention conclusion; return the evidence gap instead of inventing one.