SaaS Marketing Channel Economics Skill

Overview

Most SaaS plans treat marketing as a single budget line. The discipline is channel-level economics: per-channel CAC, payback, scale ceiling, and concentration risk. This skill produces the channel portfolio with explicit economics per channel, identifies the marketing arbitrage opportunity (Cotton), and forces channel diversification.

Use When

• Section 07 of any SaaS plan
• Existing marketing spend is concentrated >50% in a single channel (concentration risk)
• A new channel is being considered
• CAC has been creeping up (likely channel saturation)

Do Not Use When

• The request belongs to the neighbouring route. Use the cross-sector meta skill when the decision is not specific to recurring-revenue SaaS economics or operations.
• The available evidence cannot support a responsible marketing channel economics conclusion; return the evidence gap instead of inventing one.