SaaS Pricing & Packaging Strategy Skill

Overview

Apply SaaS-specific pricing-architecture discipline on top of Kennedy/Marrs premium positioning. Where meta-pricing-strategy defends the right to charge premium prices, this skill designs the package architecture that makes premium SaaS pricing operationally and commercially defensible: tiering, pricing dimension, freemium policy, expansion mechanics, annual prepay, and the experiment cadence by which pricing stays alive across the business lifetime.

Use When

• A SaaS plan has a single flat price (no tiering, no expansion mechanic)
• Pricing dimension is unclear or doesn't scale with customer value
• The plan claims "expansion revenue" but has no architectural mechanism for it
• Freemium is being considered (or already in use without justification)
• Annual prepayment uptake is below 30% and cash flow is constrained
• The team has not run a pricing experiment in >12 months
• An African plan is using USD pricing without an FX-pass-through or local-currency strategy

Do Not Use When