Target Market & Customer Analysis Skill

Overview

Generate Section 05 of the business plan: the target market section. Use this skill to identify the highest-priority customer segments, show why they matter, and translate customer understanding into commercially useful profiles.

Use When

• Use when drafting or improving the target market section for a business plan or proposal.
• Use when the business needs specific customer segments, personas, buying logic, and segment priorities.
• Use when customer selection will affect channels, pricing, product choices, or financial assumptions.

Do Not Use When

• Do not use to perform full market sizing or industry trend analysis without the market-analysis skill.
• Do not create personas that are decorative but commercially useless.
• Do not claim certainty where the business only has hypotheses; label assumptions clearly.

Required Inputs