email-and-newsletter-design
Email & Newsletter Design (Bulletproof, Client-Resilient HTML Email)
HTML email is the most constrained rendering target a designer touches. It is not the web:
the most common rendering engine in the world for email is Microsoft Word (desktop Outlook),
flexbox and grid do not exist, <style> blocks are stripped or partially honoured, webfonts
silently fail in most clients, and the same file is re-coloured without warning by dark mode.
Designing email is the discipline of building a layout that degrades into a still-correct
layout in every client, because you cannot control which one renders it.
Per doctrine/design-doctrine.md §0–2, the moat is
output that looks authored — but in email the authored choice must survive a client that
strips half of it. The craft here is not "use a clever font"; it is "choose a face whose
fallback still carries the design when the webfont is dropped," and to build structure that
holds when CSS is ignored. Restraint plus one strong, intentional choice that survives
degradation beats five choices that only render in one client.