Client Brief Generator

Produces the full client brief and a one-page at-a-glance card from a questionnaire that doubles as a fillable client form and a discovery-call guide. Apply the east-african-english skill for tone throughout.

Use When

• A new client has signed and we need to know their business, audience, competitors, goals, tone and budget before any strategy work.
• The consultant needs a ten-question kickstart intake to send as a form or use as a discovery-call guide.
• Discovery answers are in but patchy, so the brief must mark [TO CONFIRM] gaps and list targeted follow-up questions.
• The account team wants a one-page at-a-glance card that sums up the client for everyone working on the account.

Do Not Use When

• 13-campaign-brief for the execution brief of a single approved campaign.
• 02-platform-audit once intake is approved and the next job is reviewing profiles and competitors.
• 04-brand-voice-intake for the full voice guide and visual direction.
• Stop before drafting strategy or content while core intake answers are missing; return the questionnaire and the gap list instead.

Required Inputs