02-platform-audit
Installation
SKILL.md
Platform Audit Generator
Scores each of the client's social profiles, benchmarks them against three named competitors and sets ten first-week quick wins plus a 6-slide deck outline, from public profile data and the completed client brief. Apply the east-african-english skill for tone throughout.
Use When
- We need to know how complete, active and on-brand each of the client's social profiles is before we write strategy.
- The client wants a side-by-side benchmark of their pages against two or three named competitors, with estimates flagged.
- The agency wants to offer a prospect a free 30-minute social audit as a lead offer, scored across five areas out of 50, with a wins-and-gaps one-pager and a path to a paid retainer.
- Every profile needs tidying: bio rewrites using WHO-WHAT-WHO-CTA, cover images, handles, link in bio and the WhatsApp button, on a 48-hour, one-week and one-month fix plan.
Do Not Use When
meta-competitor-analysisfor a deeper study of rivals' content, messaging and positioning gaps.meta-content-auditfor a keep, stop or test review of the client's own past posts.01-client-briefwhen the client has not yet completed intake.- Stop before logging into, editing or publishing to a live profile without the client's written permission; deliver the fix list for approval.