Brand Voice and Visual Identity Brief Generator

Produces the definitive tone and identity reference for the client account: written voice, platform adjustments, vocabulary, emoji and hashtag policy, and visual identity direction for briefing a designer. Apply the east-african-english skill to this document's own prose.

Use When

• Every writer on the team uses a different register and the client wants one agreed tone with words to use and avoid.
• Tone needs adjusting per platform, for example warmer on Instagram and more formal on LinkedIn, without losing the brand.
• A designer needs a visual direction brief covering colours, imagery, typography cues and what the brand must never look like.
• Several people post for the brand and each does it differently: the team needs a social media style guide or rulebook covering emojis, hashtags, photo and video standards, who approves posts, when to pause posting after bad news, and grammar, UGX and date formats.

Do Not Use When

• brand-strategy-and-distinctive-assets for which brand cues, buying moments and differentiation to build, including online shops competing on price.
• 03-audience-personas when the audience is not yet understood.
• brand-voice-ai-training for turning the approved voice into prompts and context blocks for AI tools.
• Stop before inventing brand values, logos or claims the client has not confirmed; mark them for approval.

Required Inputs