Social Media Strategy Generator

Produce the master social media strategy document. This is the primary deliverable for a strategy engagement. Every section must be populated with client-specific content — no generic filler. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.

Apply the POEM model (Paid/Owned/Earned) to classify channels. Apply the RACE framework (Reach/Act/Convert/Engage) to structure the KPI section. Reference Bodnar and Cohen (2012), Chaffey (2024), and Kotler et al. (2023) where indicated.

Before recommending channels or content, apply a direct-response filter drawn from Kennedy and Wiebe:

• market: who exactly is the strategy for?
• message: what pain, desire, or differentiated promise should the audience hear repeatedly?
• media: which channels fit that audience and message?
• offer: what is the next step being promoted at each stage?

Do not build platform plans before those four are explicit.

ARM Content Testing Lens