05-social-media-strategy
Social Media Strategy Generator
Produce the master social media strategy document. This is the primary deliverable for a strategy engagement. Every section must be populated with client-specific content — no generic filler. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.
Apply the POEM model (Paid/Owned/Earned) to classify channels. Apply the RACE framework (Reach/Act/Convert/Engage) to structure the KPI section. Reference Bodnar and Cohen (2012), Chaffey (2024), and Kotler et al. (2023) where indicated.
Before recommending channels or content, apply a direct-response filter drawn from Kennedy and Wiebe:
- market: who exactly is the strategy for?
- message: what pain, desire, or differentiated promise should the audience hear repeatedly?
- media: which channels fit that audience and message?
- offer: what is the next step being promoted at each stage?
Do not build platform plans before those four are explicit.
ARM Content Testing Lens
Before approving any content plan or campaign, apply the ARM framework to verify balanced coverage:
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