Social Media Strategy Generator

Produces the master social media strategy document, the primary deliverable for a strategy engagement, with every section populated with client-specific content and no generic filler. Apply British English throughout and default to Uganda/East Africa context unless the client specifies otherwise.

Use When

• The brief, audit, personas and voice are approved and the client wants one strategy document for its social channels.
• The board or MD wants to know which platforms to prioritise (Instagram, TikTok, Facebook, LinkedIn or X), why, and what targets and success look like in numbers for the social team.
• The plan needs posting frequency and content mix by platform, a community approach and a test-and-learn rhythm.
• The client's social presence must also hold up in AI search and answer engines, with trust and participation built into the plan.

Do Not Use When

• 06-digital-marketing-strategy when email, search, website, influencer and paid channels must sit in one integrated plan.
• strategy-channel-architecture for platform roles and audience flow between channels only.
• 09-campaign-strategy for one launch or promotion rather than the ongoing programme.
• Stop before committing budget or promising follower or sales targets without baseline data; state the assumption and the baseline needed.

Required Inputs