Digital Marketing Strategy Generator

Produces the boardroom-level digital marketing strategy, the broadest strategy deliverable in the suite, integrating all digital channels into a unified plan with every section populated with client-specific content. Apply British English throughout and default to Uganda/East Africa context unless the client specifies otherwise.

Use When

• Marketing is spread across social, website, email, search and ads with no single plan tying them to business goals.
• The board wants a twelve-month roadmap with budget, lifecycle coverage and the order in which channels are built.
• A B2B client needs a demand-generation sequence across LinkedIn, website content, email nurture and paid search.
• The annual channel-mix review is due and the client needs scenarios for what to cut, keep or grow.

Do Not Use When

• 05-social-media-strategy when the plan covers social channels only.
• peso-integrated-strategy for coordinating paid, earned, shared and owned media.
• advertising-strategy-and-budget for the paid media plan and budget split.
• Stop before quoting channel costs, reach or return figures that have not been verified; flag them as estimates.

Required Inputs