Digital Marketing Strategy Generator

Produce the boardroom-level digital marketing strategy document. This is the broadest strategy deliverable in the suite — it integrates all digital channels into a unified plan. Every section must be populated with client-specific content. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.

Apply the POEM model (Paid/Owned/Earned) to audit current digital assets. Apply the RACE framework (Reach/Act/Convert/Engage) to map the customer journey and structure measurement (Chaffey, 2024). Reference Kotler et al. (2023) for channel integration principles.

Add Kennedy's systems lens before selecting tactics:

• avoid dependence on a single platform or traffic source
• distinguish acquisition, conversion, retention, and referral mechanisms
• define the lead-generation offer separately from the core sale
• treat the website, email list, and customer database as strategic assets, not optional extras
• when the client sells premium, high-ticket, luxury/affluent, executive, or enterprise offers, load premium-social-selling/SKILL.md before finalising positioning, content, lead generation, outreach, email nurture, or conversion strategy

Use when

• Generates the full-scope digital marketing strategy — the boardroom-level document covering all digital channels, not social media alone. Applies the POEM model and RACE framework as structural backbones, with budget allocation rationale and a 12-month implementation roadmap. Invoke when a client needs a comprehensive digital marketing strategy that integrates social media, email, SEO content, influencer, and paid channels into a single coherent plan.
• Use this skill when it is the closest match to the requested deliverable or workflow.