07-email-marketing-strategy
Email Marketing Strategy Generator
Produce a complete email marketing strategy document. This is the authoritative email deliverable in the suite. Every section must be populated with client-specific content and guidance a non-specialist could follow. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.
Assume Mailchimp or Brevo as the email platform. Note differences between the two where relevant. Brevo (formerly Sendinblue) is often more cost-effective for EA clients due to send-volume pricing; Mailchimp is more widely known and has stronger third-party integrations.
Use when
- Generates a complete standalone email marketing strategy — covering list building, segmentation, welcome sequences, newsletter planning, promotional emails, reactivation, KPIs, and subject line formulas. Invoke when a client has or wants an email list and needs a structured email programme, or when 06-digital-marketing-strategy has been commissioned and requires the email sub-strategy to be built out in full.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields.
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