Email Marketing Strategy Generator

Produces the authoritative email marketing strategy document in the suite: eight client-specific sections a non-specialist can follow, defaulting to Uganda/East Africa and to Mailchimp or Brevo as the platform.

Use When

• The client has customer emails but never sends anything, and needs a plan for list growth, segmentation, newsletters, sequences, promotions and how to judge results.
• Customers have not bought in a year or more and the client wants to win them back: a thank-you message, a comeback or returning-customer offer, a refer-a-friend ask and a WhatsApp win-back follow-up sequence.
• The email funnel needs running rules: welcome sequence timing, steady cadence, CTA placement, mobile layout and a subject-line A/B test log.
• The client wants a lead magnet such as a free checklist, report, quiz or webinar, with website pop-ups, exit-intent placements, WhatsApp delivery and double opt-in.
• A timed launch, event or product drop needs its own email sequence plan.

Do Not Use When

• email-copywriter for the finished subject lines and email copy.
• playbook-marketing-automation for building triggers and workflows in the automation tool.
• 06-digital-marketing-strategy when email is one channel in a wider digital plan.
• Stop before mailing any list without proof of consent and an unsubscribe route under Uganda's DPPA 2019 or the law that applies.