09-campaign-strategy
Installation
SKILL.md
Campaign Strategy Generator
Produce a complete campaign strategy document for one focused marketing campaign. Every section must be populated with client-specific content — no generic filler. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.
A campaign is a time-bound, focused effort with a specific objective. It is distinct from always-on social media activity (covered in 05-social-media-strategy). This document governs one campaign only.
Use when
- Generates a complete single-campaign strategy document — covering objective setting, audience targeting, campaign concept, channel plan, timeline, content production list, paid amplification, budget allocation, and success metrics. Invoke when a client needs to plan a focused marketing campaign: product launch, seasonal offer, awareness drive, or event promotion. Also produces a one-page campaign brief for briefing creative partners or clients.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.