Campaign Strategy Generator

Produces a client-specific strategy for one time-bound campaign with a specific objective, distinct from always-on social media activity (covered in 05-social-media-strategy); defaults to Uganda/East Africa.

Use When

• The client has one launch, offer, awareness drive or event and needs objective, audience, core message, channels and timeline.
• The campaign needs a paid amplification plan, budget split and success measures agreed before production.
• The client wants a contest, giveaway or prize draw: entry mechanic, prize in UGX, Meta and WhatsApp promotion rules, terms and conditions, a WhatsApp mini-contest and the winner announcement.
• A hashtag challenge or seasonal promotion needs a clear concept and a content production list.

Do Not Use When

• 13-campaign-brief for the execution brief handed to the team or suppliers once strategy is approved.
• creative-brief-and-big-idea for finding the insight and screening creative ideas.
• 05-social-media-strategy for the always-on programme rather than one campaign.
• Stop before launching a prize promotion without checking the lottery and gaming rules and platform terms that apply; flag the legal review.

Required Inputs