Campaign Strategy Generator

Produce a complete campaign strategy document for one focused marketing campaign. Every section must be populated with client-specific content — no generic filler. Apply British English throughout. Default to Uganda/East Africa context unless the client specifies otherwise.

A campaign is a time-bound, focused effort with a specific objective. It is distinct from always-on social media activity (covered in 05-social-media-strategy). This document governs one campaign only.

Use when

• Generates a complete single-campaign strategy document — covering objective setting, audience targeting, campaign concept, channel plan, timeline, content production list, paid amplification, budget allocation, and success metrics. Invoke when a client needs to plan a focused marketing campaign: product launch, seasonal offer, awareness drive, or event promotion. Also produces a one-page campaign brief for briefing creative partners or clients.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.