Website Content Plan Generator

Produces four planning outputs: 12 blog post briefs, an editorial calendar, an internal linking structure and lead magnet ideas. It does not produce finished articles (use blog-writer for article text); apply east-african-english for tone throughout.

Use When

• The website blog is stale and the client wants a quarter's worth of articles planned around search intent and personas.
• Each article needs a brief with reader, keyword theme, key questions, structure, word count and call to action.
• Pages need an internal linking structure and lead magnet or content upgrade ideas.
• The questions customers ask staff, in DMs, in search and on sales calls should become a monthly question engine, FAQ library, Big 5 content priorities and assignment selling.

Do Not Use When

• blog-writer for the finished article, whitepaper or eBook text.
• seo-geo-optimisation for making one page ready for search and AI citation.
• 11-content-calendar for dated social posts.
• Stop at planning: do not design, build or edit the website; hand site work to the website engine.

Required Inputs