Campaign Brief Generator

Produces the operational handover brief that tells the execution team exactly what to make, to what specifications, by when and to whose approval; 09-campaign-strategy decides what campaign to run. Apply east-african-english for tone throughout.

Use When

• Campaign strategy is approved and designers, videographers, printers or content creators need one handover document listing each asset to make, its sizes, the deadline and who signs it off.
• Each deliverable needs specifications, platform sizes, copy, and brand do's and don'ts.
• The team needs a timeline with deadlines, owners and an approval chain before work starts.
• Content claims, sources and image or music rights must be recorded before assets go out.

Do Not Use When

• creative-brief-and-big-idea for the insight, the creative idea and the creative review.
• 09-campaign-strategy when the campaign's objective, message and channels are not yet decided.
• ad-copy-and-hook-lab for writing the ad headlines and hooks themselves.
• Stop before issuing the brief to suppliers or committing spend without the named approver's sign-off.

Required Inputs