Campaign Brief Generator

Produce one complete campaign brief document. This is the operational handover document — it tells the execution team exactly what to make, to what specifications, by when, and to whose approval. It does not decide the campaign strategy; that is the role of 09-campaign-strategy. Apply the east-african-english skill for tone throughout. Do not generate the brief until all Required Input has been confirmed.

Distinction from 09-campaign-strategy: Use 09-campaign-strategy to decide WHAT campaign to run, who it is for, and what it needs to achieve. Use this skill (13-campaign-brief) to brief WHO will create the campaign content, HOW it should look and sound, and WHEN everything is due. The brief is a working document — it travels with the campaign from kickoff to sign-off.

Use when

• Generates a complete campaign brief document for a specific campaign — used to brief an internal team or external creative partners with everything they need to execute. Invoke after 09-campaign-strategy has determined what to do; this skill translates that strategy into an operational brief covering who does what, how, and by when.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.