AI Use Case Mapping

Maps a client's marketing activities onto the 2×2 AI Use Case Framework (Venkatesan and Lecinski, 2026) and turns a vague sense that "AI could help" into a scored, prioritised shortlist the marketing manager can start within 90 days.

Use When

• Our team knows AI could help but not where; list our marketing tasks and rank which ones AI should take first in the next 90 days.
• Design an AI growth system that links content, lead scoring and a WhatsApp service copilot to revenue and retention, with governance and hard rules.
• Forecast which posts will perform, predict follower churn and build RFM segments from our Meta Business Suite exports.
• Use AI as a strategy co-thinker rather than a co-pilot: stakeholder and red-flag dialogue, MVOSSTE prompts, jobs-to-be-done framing and campaign risk mapping.

Do Not Use When

• ai-readiness-diagnostic for a scored readiness, data foundation or AI Marketing Canvas assessment.
• playbook-marketing-automation for building the automations and agent workflows.
• meta-tools-stack-evaluation for choosing between AI tools and vendors.
• Stop before promising forecast accuracy or revenue gains, or using customer data without consent; label every estimate and assumption.

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