Lawful Prospecting and Outreach

Design an outreach system that fills the pipeline without breaking data-protection law, platform policy or premium positioning: lawful lists, plain personal messages, a short value-adding cadence, fast responses and warm introductions.

Use When

• We want to start cold or warm outreach to businesses by email, phone, LinkedIn or WhatsApp and need the scripts and a follow-up sequence.
• Someone has proposed buying, scraping or borrowing a contact list and we need to know whether it is lawful under Uganda's DPPA 2019, Kenya's Data Protection Act or GDPR.
• Leads reply but nobody calls them back quickly, or our follow-ups rely on guilt and pressure.
• A referral or joint-venture partner could introduce us to their customers and we need the approach and the ask.
• A consultant wants to record a personalised video audit (a short screen recording, for example on Loom) of one prospect's website, Facebook Page or Instagram and send it with follow-ups to book a sales call.

Do Not Use When

• playbook-social-selling for staff LinkedIn profiles, employee advocacy and executive social presence.
• 07-email-marketing-strategy for win-back of past customers or newsletters to an opted-in list.
• playbook-sms-whatsapp-marketing for broadcasts to contacts who have already opted in.
• Stop if any contact source has no lawful basis or no opt-out route and drop it; draft only, because sending needs explicit client authority.