Free Social Media Audit — Business Development Skill

Use the free social media audit as a lead generation and conversion tool. The audit demonstrates expertise the prospect doesn't have, surfaces the right problems, and creates a natural path to a paid engagement. This is a consultant-facing skill — not a client-facing deliverable.

Source: Johnson, J. (2023) How to Become a Social Media Manager

Use when

• Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.