biz-dev-social-media-audit-offer
Free Social Media Audit — Business Development Skill
Use the free social media audit as a lead generation and conversion tool. The audit demonstrates expertise the prospect doesn't have, surfaces the right problems, and creates a natural path to a paid engagement. This is a consultant-facing skill — not a client-facing deliverable.
Source: Johnson, J. (2023) How to Become a Social Media Manager
Use when
- Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields.
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