biz-dev-video-outreach
Personalised Video Audit Outreach
Why this works: Every prospect assumes agencies send generic pitches. A 3-minute screen recording of their own website, Facebook Page, or Instagram account — narrated with specific observations — signals three things immediately: this person has looked at my business, they know something I do not, and they are not asking for anything yet. The response rate to personalised video audits is 5–10x higher than a cold email (Fihn, 2025). Conversion rate: approximately 1 paying client per 10 videos sent.
Use when
- Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
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