Caption Writer

Writes organic social captions in three labelled variations (Short, Medium, Long) with distinct hooks, one call to action and platform-correct hashtags, for client approval before scheduling. Apply British English and east-african-english throughout.

Use When

• The post, photo or video is approved and we need the organic post copy written for this week on Instagram, Facebook, TikTok, LinkedIn, X or a WhatsApp broadcast, not paid ads.
• We want short, medium and long options with different opening lines so the client can choose.
• Our posts need a hashtag strategy: branded, niche, community and location tags per platform, how many to use and which banned or risky tags to avoid.
• Our captions come out generic or AI-sounding and need rewriting in the brand voice with a clear call to action.

Do Not Use When

• ad-copy-and-hook-lab for paid ad headlines, primary text and hooks.
• email-copywriter for newsletters and promotional emails.
• content-ideas for deciding what to post in the first place.
• Stop before posting or scheduling to a live account; deliver the drafts for client approval.

Required Inputs