content-writing
Content Writing Skill
Professional copywriting standards for website copy, blog posts, articles, and all written content. This is a cross-cutting skill — apply these principles whenever creating or editing text for any page.
Use when
- Copywriting and content creation standards for website pages, blog posts, and all written copy. Covers headlines, ledes, readability, niche vocabulary, scannable formatting, and persuasive structure. Cross-cutting skill — apply whenever generating or editing any website text.
- Apply it alongside the primary deliverable skill whenever wording, tone, or editorial quality needs control.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
- Do not use this skill as a substitute for the main document, strategy, or copy-generation skill.
Workflow
- Read the requested draft, source text, or surrounding brief before making language decisions.
- Apply the rules in this skill consistently across the whole deliverable, not only the obvious problem lines.
- Return corrected copy, guidance, or a style-constrained draft that the paired skill can use directly.
Anti-Patterns
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