Content Writing Skill

Professional copywriting standards for website copy, blog posts, articles, and all written content. This is a cross-cutting skill — apply these principles whenever creating or editing text for any page.

Use when

• Copywriting and content creation standards for website pages, blog posts, and all written copy. Covers headlines, ledes, readability, niche vocabulary, scannable formatting, and persuasive structure. Cross-cutting skill — apply whenever generating or editing any website text.
• Apply it alongside the primary deliverable skill whenever wording, tone, or editorial quality needs control.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
• Do not use this skill as a substitute for the main document, strategy, or copy-generation skill.

Workflow

1. Read the requested draft, source text, or surrounding brief before making language decisions.
2. Apply the rules in this skill consistently across the whole deliverable, not only the obvious problem lines.
3. Return corrected copy, guidance, or a style-constrained draft that the paired skill can use directly.