EAC Call for Applications Campaign

Runs donor-compliant calls for applications across the EAC, which are not normal marketing campaigns: the goal is transparent access, fair and consistent information, eight-state reach, bilingual readiness where needed, applicant support, evidence of dissemination and a clean handoff into the application register. Default assumptions: Uganda/East Africa, British English, WhatsApp-first outreach, English plus French where Burundi/DRC participation matters, and evidence over vanity metrics.

Use When

• A donor-funded programme, grant or accelerator is opening applications and needs the announcement and applicant guidelines.
• We need WhatsApp, LinkedIn, Facebook, email and partner-kit copy, in English and French where Burundi or DRC applicants matter.
• Applicants will ask questions and we need an FAQ and a query-response protocol so everyone gets the same answer.
• The donor or programme manager wants evidence that outreach was fair, accessible and reached all eight EAC states.

Do Not Use When

• 09-campaign-strategy for a commercial launch, offer or awareness drive with no beneficiary selection.
• playbook-sms-whatsapp-marketing for ongoing broadcasts to an opted-in list.
• 13-campaign-brief for a creative brief handed to a production team.
• Stop if eligibility and award criteria are not confirmed, and never invent partner directories, channel statistics or association names.

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