East African English — Language & Tone Skill

English content targets East Africa primarily (Uganda, Kenya, Tanzania, Rwanda) but must be globally readable: a business professional in London, Lagos, Nairobi, or Kigali must understand every sentence without confusion. The reader is an educated professional with advanced English comprehension, often reading English as L2 or L3; use East African warmth and courtesy but avoid local slang or references only one country's readers would understand.

Use When

• Our English posts or ads sound too American, cold, stiff or salesy and should read friendly and polite, like a courteous East African business, in British spelling.
• One campaign runs for Ugandan, Kenyan and Tanzanian customers and the wording must suit each country without slang that only one market follows.
• Captions, calls to action, WhatsApp broadcasts or landing microcopy need checking for dates, spelling and phrases a reader in Nairobi or Kigali would find odd.
• A reviewer wants the English tightened: precise verbs, natural collocations, balanced sentences and no hype.

Do Not Use When

• language-standards for the tone and grammar rulebook that governs English, French and Kiswahili together.
• swahili-native-copy when the copy must be written in Kiswahili.
• caption-writer when new captions must be drafted from a brief rather than existing English fixed.
• Stop before publishing or sending the edited copy; return it with the tone note for client approval.

Required Inputs