Ecommerce Brand Differentiation

Use when

• Builds a brand differentiation strategy for an ecommerce or social commerce business — covering the Soleness positioning framework, 9 intangible brand types, Blue Ocean competitive analysis, brand naming, visual identity direction, packaging strategy, and community building. Invoke this skill when a client is indistinguishable from competitors, when they compete on price alone, when they are launching a new product line or brand, or when they want to build a loyal customer base rather than one-off transactional buyers.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.