Ecommerce Conversion Optimisation

Use when

• Produces a conversion rate optimisation (CRO) plan for a client's social commerce or ecommerce operation — diagnosing friction points, applying the 5-step Marketing Optimization System, segmenting visitors by buyer modality and traffic temperature, and building a structured A/B testing roadmap. Invoke this skill when a client has traffic or enquiries but low conversion, when cart or enquiry abandonment is high, when a client asks how to turn browsers into buyers, or when they want to improve their WhatsApp close rate or product page performance.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.