Email Copywriter

Writes send-ready newsletter, promotional, welcome and reactivation emails: subject lines, preheader, body and one CTA, mobile-first and in British English. Core principle: emails must earn the right to sell; value first, sell second.

Use When

• We need this month's newsletter written for our customers or members.
• A sale, launch or event needs a promotional email with a clear offer and one call to action.
• New subscribers should get a welcome email that sets expectations and makes a first offer.
• Lapsed customers need a reactivation email to bring them back.
• Our open rates are low and we want subject line and preview text options to test.

Do Not Use When

• 07-email-marketing-strategy for the lifecycle programme, segmentation and measurement plan.
• direct-response-funnel-copy for multi-step sales sequences inside a launch funnel.
• caption-writer for social post copy.
• Stop before sending or scheduling in Mailchimp or any email platform, and before emailing anyone who has not opted in.

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