Use when

Applies the Like-Know-Trust (LKT) framework to social media strategy, producing a sequenced trust-building plan that maps content types, community activity, and conversion tactics to each stage of audience relationship development. Invoke this skill when a client has low conversion despite reasonable reach, when a brand is new or rebuilding reputation, when promotional content is underperforming, or when a strategic layer is needed to explain why content should be sequenced in a particular order before selling. Particularly relevant in East Africa where relationship-based commerce means trust must be earned before purchase.
Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.