Healthcare Sector Social Media

Plans social media for East African healthcare organisations and individual medical professionals, where misinformation about medicines, vaccines and treatment can cause direct patient harm. Trust, patient privacy and clinician sign-off come before reach.

Use When

• A hospital, clinic, pharmacy, diagnostic lab or health NGO wants a social media plan patients will trust.
• Health posts must avoid unverified clinical claims, patient photos or records, and follow consent and privacy rules.
• False health rumours, miracle-cure claims or vaccine myths are spreading and need a calm, sourced reply plan.
• Complaints, trolls or a patient-safety incident on social need a response and escalation protocol.
• Doctors, nurses and staff need rules for what they may post about work on their own accounts.

Do Not Use When

• hospitality-hotel-restaurant for hotels, restaurants, venues and spa or wellness resorts.
• policy-ai-content-ethics for the organisation's AI content ethics policy.
• playbook-crisis-communications for running a declared organisation-wide crisis.
• Stop before publishing any clinical claim, patient story or image without clinician sign-off and documented consent.