Language Standards — Multi-Language Tone & Grammar

Cross-cutting tone and grammar policy for English, French and Kiswahili copy: every caption, CTA, description and microcopy line follows the standard for its language, and native execution belongs to the dedicated native-copy skills.

Use When

• Writers produce English, French and Kiswahili (Swahili) posts in different styles and the client wants one set of rules for all three.
• A new market launch needs agreed spelling, date and number formats and call-to-action button wording in each language.
• The team keeps using hype and AI-sounding phrases in every language and needs a banned-words and redundant-phrase list.
• Translated campaign copy needs checking for register, text expansion and whether an in-country reviewer is required.

Do Not Use When

• east-african-english for editing English posts and ads for East African readers.
• french-native-copy or swahili-native-copy for writing the French or Kiswahili campaign copy itself.
• Stop short of certifying translation accuracy, publishing or spending; name the in-country reviewer still required and return the draft for client approval.

Required Inputs