Platform Algorithm Guide — Organic Reach Reference

Scope: This is an operational reference document, not a strategy document. It covers ranking signals, penalised behaviours, favoured formats, and posting benchmarks for the six primary platforms used in the East African market. Use the pre-publication checklist (Section 8) before every post. For platform-specific strategy, use the relevant platform-* skill.

Use when

• Generates a consolidated, per-platform algorithm ranking factors reference and pre-publication checklist for content producers and social media managers. Covers Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter with EA-specific notes on data costs, WhatsApp substitution, and EAT peak activity windows. Invoke this skill when a client or team member needs a daily operational reference to maximise organic reach, when onboarding a new content producer, or when a client's organic reach has dropped and a diagnostic checklist is needed.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.