Platform Algorithm Guide — Organic Reach Reference

An operational reference, not a strategy document: ranking signals, penalised behaviours, favoured formats and posting benchmarks for the six primary platforms used in the East African market, with a pre-publication checklist to run before every post. For platform-specific strategy, use the relevant platform-* skill.

Use When

• Organic reach or views have fallen, for example halved on the Facebook page, and the client wants to know what each platform's feed rewards and penalises right now and which posting habits to drop.
• The team wants a checklist to run before every post: format, opening seconds, watch time, links and engagement bait.
• The client asks when to post and how often on each platform, in East Africa Time, and wants a weekly posting schedule.
• A four-week posting-time test should replace guesses about the best hours and frequency.
• The ranking reference is out of date after a platform change and must be refreshed from dated sources.

Do Not Use When

• meta-testing-framework for a controlled experiment with hypothesis, sample size and decision rule.
• 11-content-calendar for filling the editorial calendar once the posting schedule is agreed.
• platform-instagram (or the matching platform skill) for a full channel operating plan.
• Stop before stating a ranking signal without a dated source; mark it unverified.