Meta Budget Planner

Splits a confirmed monthly marketing budget across channels, content production, tools and contingency, and ties it to revenue through a bottom-up plan and a CAC ceiling. Amounts are in UGX and calibrated for the Uganda/East Africa market as of 2026; confirm exchange rates, tool subscription costs and freelance rates before presenting any plan.

Use When

• The marketing budget is confirmed, say UGX 1.5 to 5 million a month, and the owner asks how to divide it across channels, production, tools and a reserve.
• The client wants to know which budget tier fits them and what Starter, Growth or Scale spending buys.
• Work back from next year's sales or revenue target to the enquiries, deals and opportunities each channel must bring in, the most we can afford to pay to win a customer (CAC ceiling), a weighted pipeline forecast and deal velocity targets.
• A quarterly budget review should move money from weak channels to proven ones.

Do Not Use When

• advertising-strategy-and-budget for paid-media objectives, the ad budget floor and ceiling and spend release phases.
• meta-roi-framework for proving the return on money already spent.
• media-planning for the media schedule, flighting and weights.
• Stop before committing, moving or spending money; deliver the plan for the client's approval.

Required Inputs