Competitor Analysis

Compares the client with three to five named rivals on platforms, followers, posting frequency, content style, engagement and visible paid activity, then turns the gaps into five recommendations. Defaults to the Uganda / East Africa context unless another market is specified.

Use When

• The client names three to five rivals (competing banks, telcos, retailers or schools) and wants to know what they post, their themes, formats and messages, posting frequency and audience response.
• The team needs to see which competitors run paid ads now, from the Meta Ad Library and other public sources.
• Find the angles, positioning or content gaps none of the competitors are using yet, before the strategy is written.
• A competitive matrix is needed for a pitch or a quarterly review.

Do Not Use When

• 02-platform-audit for auditing the client's own profiles, bios and quick fixes.
• meta-social-listening for ongoing share of voice and sentiment from conversation data.
• marketing-foundations-stp-positioning for choosing the client's own positioning.
• Stop before stating a competitor figure without a dated public source; mark it not assessed.

Required Inputs