Evergreen Content Lifecycle Management System

Source framework: Macarthy, A. (2022) 500 Social Media Marketing Tips. 6th edn.

Use when

• Produces an evergreen content lifecycle management system — identifying which existing content has durable value, scoring it against a 3-dimension framework, designing a refresh and republication rotation, and building a 90-day schedule that maximises content lifespan without requiring constant new production. Invoke when a client has existing content underperforming due to poor timing or lack of promotion, when production capacity is limited and the client needs to get more from less, or when building a sustainable content plan for a client who cannot produce new content every day.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.