Monthly Social Media Performance Report (Written Document)

Note: This is the written document version of the monthly report. Use deck-monthly-report for the presentation version. Both cover the same month's data. This document is sent by email; the deck is used in client meetings. Do not duplicate — produce one of each per month, not both from this skill.

Use when

• Generates a complete written monthly social media performance report — the document version sent to clients by email between formal presentations. Covers platform KPIs, top content, what worked, what did not, testing plans, paid performance, and next-month recommendations. Invoke this skill at the end of each calendar month to produce the written report. Use the deck-monthly-report skill for the presentation version of the same data; both cover the same month, but this document goes by email and the deck is for meetings.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.