Monthly Social Media Performance Report (Written Document)

Produces the written monthly report a business owner can read without digital marketing expertise, plus dashboard specifications and quarterly 7 Ps reviews through its references. This repository has no active standalone deck skill: if a presentation is required, hand the verified measurement proof pack to chwezi-design-engine and do not claim that this engine produced a deck.

Use When

• At month end the client wants a written account of results by platform, top posts, what worked, what did not, paid results and next month's tests.
• The managing director wants a dashboard layout: metric hierarchy, RAG scorecard, chart choices and a phone-friendly view in Looker Studio.
• Every quarter, score how social media supports each of the 7 Ps (product, price, place, promotion, people, process, physical evidence) on a one-page summary out of 35.
• A new account needs a baseline, or a fall in results needs a cause-of-decline review.

Do Not Use When

• meta-social-metrics-framework for deciding which KPIs to track, their owners and targets.
• 05-social-media-strategy when the client wants the strategy rewritten.
• meta-roi-framework when the question is return on investment or a business case.
• Stop when platform data is unverified or missing; label the gaps rather than filling them.

Required Inputs