meta-sales-marketing-alignment
Sales–Marketing Alignment Framework
Source: Kahan (2022) High-Velocity Digital Marketing
Use when
- Establishes shared KPI ownership, CRM discipline, and a lead handover SLA between marketing and sales functions. Invoke when a client has both marketing and sales teams and attribution disputes, low lead conversion rates, or siloed reporting are reducing the effectiveness of both functions. Also invoke when a sole-trader or micro-business owner needs to align their marketing activity with their own follow-up behaviour.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
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