Sales–Marketing Alignment Framework

Source: Kahan (2022) High-Velocity Digital Marketing

Use when

• Establishes shared KPI ownership, CRM discipline, and a lead handover SLA between marketing and sales functions. Invoke when a client has both marketing and sales teams and attribution disputes, low lead conversion rates, or siloed reporting are reducing the effectiveness of both functions. Also invoke when a sole-trader or micro-business owner needs to align their marketing activity with their own follow-up behaviour.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.