Sentiment Analysis Methodology

Scope distinction: This skill covers the analytical methodology — how to score, calculate, and interpret sentiment data, and how to translate findings into strategic decisions. Use playbook-sentiment-listening for the operational setup that generates the raw data. The two skills are complementary: listening provides the data; this skill provides the analysis.

Use when

• Produces a sentiment analysis and share-of-voice methodology for a client — covering manual vs. automated scoring methods, net sentiment score calculation, share-of-voice calculation, conversation theme extraction, and translating sentiment data into strategic decisions. Invoke when a client needs to understand how to score and interpret their brand sentiment data, when building a monthly reporting framework that includes sentiment metrics, or when sentiment trends need to be converted into concrete strategy adjustments. Use playbook-sentiment-listening for the operational setup (tools, keywords, dashboards, weekly routines) that generates the data this skill analyses.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.