Social Listening Programme

Use when

• Sets up and operates a systematic social listening programme for a client — covering keyword taxonomy, tool setup across four free or low-cost platforms, a repeatable listening cadence, intelligence extraction protocol, and a log template. Also maps how listening findings feed back into content, strategy, community management, and crisis response across the skill suite. Invoke this skill when onboarding a new client to establish their listening baseline, when a client wants to understand what is being said about them online, when a competitor gap analysis requires ongoing monitoring, or when the first signs of a reputational issue need to be caught early.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.