meta-social-media-roi-business-case
meta-social-media-roi-business-case
Use when
- Builds a structured, data-backed internal business case justifying social media investment to sceptical leadership teams, boards, and C-suite decision-makers. Invoke this skill when a client's management has not approved a social media budget, when a proposal is being rejected on ROI grounds, when a budget renewal requires formal justification, or when the consultant needs a persuasive document framed in financial and competitive-risk language. Distinct from
meta-roi-framework, which calculates ongoing campaign ROI for active programmes using the TLV−COCA÷COCA formula. - Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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