meta-social-metrics-framework
Social Media Metrics Framework
Use when
- Produces a three-tier social media metrics framework aligned to business objectives — defining primary metrics (tied to business goals), secondary metrics (channel health indicators), and comparative metrics (benchmarks and share of voice). Distinguishes vanity metrics from business metrics, defines what to report to whom, and generates SMART targets per metric tier. Invoke when a client is only tracking followers and likes, when setting up a new reporting system, when selecting metrics for a monthly report, or when a client challenges the value of social media and the consultant needs to build a business-linked measurement case. Based on Neal Schaffer, Maximize Your Social (Wiley, 2013).
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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