Social Proof System

Source: Bly (2018) The Digital Marketing Handbook

Use when

• Systematic collection, organisation, and deployment of social proof across all digital touchpoints — using Bly's six-source taxonomy to build credibility and reduce buyer hesitation. Invoke when a client needs to increase conversion rates, when a website or proposal lacks credibility signals, or when the client wants to build trust in a market where digital commerce is newer and first-time buyers are more cautious.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.