owned-media-strategy
Owned Media Strategy
Use when
- Builds a comprehensive owned media strategy for a client, covering their website/blog, email list, WhatsApp Business opt-in list, SMS list, and any other channels they control outright. Invoke this skill when a client is over-reliant on social media platforms they do not control, when they have no email list or WhatsApp opt-in programme, when they are starting from scratch and need a long-term digital asset plan, or when preparing the owned channel component of a POEM or PESO integrated strategy.
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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