Owned Media Strategy

Use when

• Builds a comprehensive owned media strategy for a client, covering their website/blog, email list, WhatsApp Business opt-in list, SMS list, and any other channels they control outright. Invoke this skill when a client is over-reliant on social media platforms they do not control, when they have no email list or WhatsApp opt-in programme, when they are starting from scratch and need a long-term digital asset plan, or when preparing the owned channel component of a POEM or PESO integrated strategy.
• Use this skill when it is the closest match to the requested deliverable or workflow.

Do not use when

• Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
• Do not use it when another skill in this repository is clearly more specific to the requested deliverable.

Workflow

1. Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
2. Follow the section order and decision rules in this SKILL.md; do not skip mandatory steps or required fields.
3. Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.

Anti-Patterns

• Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
• Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
• Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.