peso-integrated-strategy
PESO Integrated Communications Strategy
Use when
- Guides a consultant in building a full PESO (Paid / Earned / Shared / Owned) integrated communications strategy for a client. Produces a channel map, integration principles, a structured strategy document, and a budget allocation template. Invoke when a client is ready to move beyond ad-hoc social media posting into a coordinated, multi-channel digital communications programme — typically at the start of a new financial year, after a brand audit, or when a client asks "how do we pull all our channels together?".
- Use this skill when it is the closest match to the requested deliverable or workflow.
Do not use when
- Do not use this skill for graphic design, video production, software development, or legal advice beyond the repository's stated scope.
- Do not use it when another skill in this repository is clearly more specific to the requested deliverable.
Workflow
- Collect the required inputs or source material before drafting, unless this skill explicitly generates the intake itself.
- Follow the section order and decision rules in this
SKILL.md; do not skip mandatory steps or required fields. - Review the draft against the quality criteria, then deliver the final output in markdown unless the skill specifies another format.
Anti-Patterns
- Do not invent client facts, performance data, budgets, or approvals that were not provided or clearly inferred from evidence.
- Do not skip required inputs, mandatory sections, or quality checks just to make the output shorter.
- Do not drift into out-of-scope work such as code implementation, design production, or unsupported legal conclusions.
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