Facebook Presence Plan

Plans a Facebook Page, groups and Messenger around real enquiries the team can serve, for the client owner and delivery team.

Use When

• Followers react to posts but few send messages, call or order, and the client wants a plan that turns followers into enquiries.
• Page posts, Facebook groups, Reels and Messenger need clear roles, formats and a posting rhythm for a Ugandan or East African audience.
• Enquiries from comments and Messenger need a handover to sales or WhatsApp with agreed response times.
• The client wants a short pilot to prove what works on Facebook before any money goes into boosting.

Do Not Use When

• playbook-paid-social-advertising for Meta ad campaigns, audiences, budgets and tracking.
• strategy-channel-architecture for deciding whether Facebook should be a priority channel.
• playbook-community-management for day-to-day moderation and replies across channels.
• Stop before posting, boosting or changing Page settings without the client's authority; deliver the plan and changes for approval.

Required Inputs