Google Business Profile Strategy and Optimisation Plan

Plans how a local business claims, completes and runs its Google Business Profile, with photo, post, Q&A and review routines and local footfall tactics, for the owner and the team that manages the listing.

Use When

• The business does not appear in Google Maps or 'near me' searches and the listing needs setting up, verifying or completing.
• The client wants a routine for photos, Google posts, Q&A and replying to reviews on the listing.
• Several branches need their own listings, consistent details and per-branch reporting on calls, directions and visits.
• The client wants more walk-in customers near its premises through geo-targeted ads, location tags and check-ins, and neighbourhood WhatsApp groups.

Do Not Use When

• seo-geo-optimisation for making a website page easier for search engines and AI to find and cite.
• strategy-ewom-reviews for a wider review generation and referral programme.
• playbook-reputation-management for handling a run of negative reviews or complaints.
• Stop before claiming, editing or verifying a listing without the owner's access and consent; never post or buy fake reviews.

Required Inputs