Instagram Presence Plan

Plans how a brand uses Instagram formats, discovery, creators and DMs to move buyers to a sale or booking, for the client owner and delivery team.

Use When

The client wants a clear mix of Reels, Stories and carousels, how often to post each, and the Instagram numbers that matter.
Follower growth or reach has stalled and the client wants a diagnosis and a phase-based test plan for Reels, hashtags, collabs and broadcast channels.
The feed needs a planned grid, mood board, colour palette and editing preset, with a visual standards brief for the designer.
Instagram DMs, shopping links and profile proof need to turn interest into sales or bookings.

playbook-paid-social-advertising for Instagram and Meta ad campaigns.
strategy-video-content for a video approach shared across several platforms.
caption-writer for the captions themselves.
Stop before posting, starting collabs or changing the live account without client authority; deliver the plan for approval.