Instagram Visual Identity System

This skill produces a written visual brief and standards document. It defines what the visual system should look like — it does not produce graphic designs, images, or visual assets. That production work is handled by the client's designer or content creator using this brief.

Cross-reference:

• platform-instagram — full Instagram strategy (audience, content, growth tactics)
• 04-brand-voice-intake — brand standards intake (voice, tone, existing brand manual)
• playbook-social-media-brand-style-guide — broader brand style guide across all platforms

Use when

• Designs a written Instagram visual identity system covering feed grid planning, mood board creation, colour palette selection, editing/filter consistency, and brand visual standards. Output is a structured visual brief the client or their designer can implement directly. Invoke when onboarding a new Instagram account, when a client's feed looks inconsistent and a unified visual identity is needed, or when briefing a designer or content creator on Instagram visual standards. Based on Hietaniemi (2022), Secret Strategies for Instagram Growth.
• Use this skill when it is the closest match to the requested deliverable or workflow.