LinkedIn Presence Plan

Plans how a firm and its practitioners use LinkedIn to build reputation that reaches the website and the sales owner, for the client owner and delivery team.

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, +256 784 464178.

Use When

• The firm's LinkedIn presence is weak and it wants a plan for what the company and its leaders should post.
• A Company Page needs setting up or growing: admin roles, follower invitations, Showcase or Product Pages, LinkedIn Events or Live, and a page content plan.
• Founder or partner profiles need reviewing so they support the company's authority.
• The client wants a thirty-day LinkedIn pilot with clear measures before committing more time.

Do Not Use When

• playbook-social-selling for sales outreach, employee advocacy and high-ticket selling on LinkedIn.
• strategy-personal-brand for building one individual's personal brand.
• playbook-paid-social-advertising for LinkedIn ad campaigns.
• Stop before posting, messaging or changing a Company Page or profile without the owner's authority.

Required Inputs