YouTube Channel Strategy

Plans a business YouTube channel for East African viewers who use YouTube mainly for research, tutorials and entertainment: set-up, searchable video, Shorts and Community posts at a cadence the client can sustain.

Use When

• The client wants to start or revive a YouTube channel and needs set-up, branding and playlists sorted.
• Videos are not found in search and need titles, descriptions, tags and thumbnails planned for YouTube SEO.
• The client wants a video mix, Shorts and Community posts at an upload cadence it can sustain.
• A 30-day upload plan and YouTube-specific KPIs are needed, with blog angles drawn from each video.

Do Not Use When

• strategy-video-content for video formats, podcasts or AI-avatar video across platforms.
• training-smartphone-video-production for filming and editing skills.
• platform-tiktok for short video planned for TikTok first.
• Stop before uploading, changing channel settings or switching on monetisation without the channel owner's authority.

Required Inputs