Content Production Playbook

Produces the photography, video and graphic design briefs, the batch shoot-day plan and checklist, the content quality standard and, where AI drafts copy, the AI-assisted production workflow, with East African light and bandwidth defaults.

Use When

• Decide how posts get made each week: who drafts, who designs, who approves and when photo shoots are batched.
• A photography, video or graphic design brief with shot lists, dimensions, lighting and brand elements for the photographer, videographer or designer.
• Plan a batch shoot day so one session gives several weeks of posts, with a shoot checklist and the editing and scheduling that follow.
• Decide how the team uses ChatGPT, Claude or Canva to draft captions and ideas: a brand context block, prompts, checks on AI-drafted copy and an AI disclosure rule.
• Posts look inconsistent; every asset needs a quality standard to pass before it is scheduled.
• Reacting to trends quickly without losing the brand voice or skipping approval.

Do Not Use When

• 11-content-calendar for the dated 90-day schedule of posts.
• training-smartphone-video-production for teaching staff to shoot and edit on a phone.
• caption-writer for writing the captions themselves.
• Stop before publishing AI-generated or identifiable customer material without disclosure, consent and the client's approval; deliver the assets for review.

Required Inputs